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If you are looking for filters & product attribute definitions, please head to this page.
A
Available to sell units | ATS U
The units available at a point in time.
Calculation: Closing Stock Units + Sales Units After Returns
For example:
Available to sell units (all time) | ATS U (all time)
Available to sell units for the product's lifetime
Available to sell @ RRP | ATS @ RRP
Calculation: Available to Sell Units × RRP
Average 4-week cover | Avg 4wk Cover
Calculation: Current Week's Stock Units / Average Sales Units After Returns of the Last 4 Completed Weeks
Average selling price | ASP
Sales revenue before returns ex-tax, divided by sales units before returns
Average stock units | Average Stock U
Average weekly closing stock over the date range selected.
Calculation: Sum of closing stock units of each closing week / Number of weeks in the selected date range.
Average weekly sell-through % | Avg weekly ST %
Calculation: Sell-through% % / Number of weeks active
When a date range is applied:
The Average Weekly Sell-Through% % is calculated using only the weeks active within the selected date range, not the total number of weeks in the filter.
When a date range is cleared or at all times:
The Average Weekly Sell-Through% % is based on weeks active across all the available data ranges.
Aggregated View Across Multiple Products
When calculating Average Weekly Sell-Through % across multiple products (e.g. Category), the metric is weighted by weeks active, using sales units after returns as the weighting factor. This weighted approach applies to both date range filtered and all-time calculations.
Average weekly sell through % (all time) | Average weekly ST % (all time)
Calculation: All-time sell-through/number of weeks active to date
This metric will not change based on a time filter applied.
Average stock @ Cost | Average SOH @ Cost
Calculation: Average Stock on Hand (as at end of week) x Cost Price
Average stock @ RRP | Average SOH @ RRP
Calculation: Average stock value (as at end of week) x RRP (ex tax)
Average style depth
Shows the style depth that you have in stock
Calculation: Stock units/product count
Note: To view the style depth of what was sold. You can add a custom calculation in Rollups using Available to Sell / Product Count
C
Cost of goods sold | COGS
Mapped directly from the source system, or calculated by taking cost price x sales units after returns or before returns
Click through rate % | CTR%
Product List Clicks / Impressions
Note: This metric is only available with Google Analytics 4 integrations
D
Discount $ after returns | Discount $ AR
The value of the difference between the RRP or sell price (if the product is marked down) and the sales revenue generated from the order.
Calculation = Total markdown $ - Markdown after returns $
Read more about this metric and how Style Arcade classify a discount here
Note: This metric is only available for selected system integrations. If you would like to have this metric added to your app, please enquire via the support chat for further assistance.
F
First 4-week rate of sales | 1st WK ROS
Sales units after returns since launch / 4 completed weeks since launched.
If the product has been active for less than 4 weeks, it defaults to to-date sales units after returns since launch / no. of weeks active.
First x week rate of sales | 1st x WK ROS (Custom)
Average sales units after returns over the first X completed calendar weeks since launch.
Calculation:
Sales units after returns in the first X weeks since launch / first X completed weeks.
Note: X is a customizable variable set by each customer. If the product has been active for fewer than X weeks, it defaults to total sales units after returns since launch ÷ weeks active.
First size broken | 1st Size Broken - Available on Product Page ONLY
Shows the size that sold out first.
First week a size broke | 1st Week A Size Broke - Available on Product Page ONLY
Shows the week that the first size went out of stock
First x week average sell through % | First x week rating
The week number is subject to individual businesses; this shows the product's average sell-through within the first x number of weeks since launched
Full price sales units before or after returns
Calculation: Sales units before or after returns when the product’s price within a sales order is = RRP
Note: We are working hard to roll out this metric to all customers. Our support team will be in touch once this is available.
Full price sales units after returns (all time) | Sales U AR FP (all time)
Full price sales units for the products lifetime (after returns)
Calculation: Sales units after returns when the product’s price within a sales order is = RRP (all time)
Full price sell through % | FP ST %
Calculation: full price sales units after returns / available to sell units
Future purchase order units | Future PO U
This metric shows the sum of all units that are currently on order, to be delivered at a future date for a product
Note: If you have a date range filter on, it might prevent some future orders from showing. We recommend reviewing future orders with your date range removed or on the product detail page.
Future transfer
Incoming stock units that have not yet arrived at the intended store/warehouse.
Depending on the system integrated, Style Arcade usually determines whether units as in transit or received by reading the due date of the movement.
Note: This metric is only available to selected system integrations
G
GMROI
Gross margin return on investment as at the end of the week. This metric analyses the profitability of inventory purchases by measuring the cost of the average inventory compared to the gross margin you receive from selling it.
Calculation: Gross Profit After Returns / Average Stock @ Cost
Gross conversion rate % | CR% (G)
Calculation: Sales units before returns / Page views
Note: This metric is only available with Google Analytics 4 integrations
Gross profit $ before returns | GP $ BR
Calculation: Sales $ Before Returns - Cost of Goods Sold Before Returns
Gross profit $ after returns | GP $ AR
Calculation: Sales $ After Returns - Cost of Goods Sold After Returns
Gross profit % before returns
Calculation: taking a percentage of Gross Profit Before Returns $ / Sales Before Returns $
Gross profit % after returns
Calculation: taking a percentage of Gross Profit After Returns $ / Sales After Returns $
Gross profit $ after returns (all time) | GP $ AR (all time)
Gross profit $ for the products lifetime (after returns)
Calculation: Sales $ After Returns (all time) - Cost of Goods Sold After Returns (all time)
Gross profit % after returns (all time) | GP % AR (all time)
Gross profit % for the products lifetime (after returns)
Calculation: Taking a percentage of Gross Profit After Returns $ / Sales After Returns $
I
Impressions
The number of times the user sees either a product image or thumbnail
Intake margin % | IM %
Also known as the first margin. It is called intake margin because this is the initial price you set the product at when you first received it.
Calculation: ((RRP ex tax) - Cost Price) / RRP ex tax
L
Last received date / week / month / quarter
The date/week/month/quarter on which you last received purchase orders in the selected store/location in the selected date range.
If purchase orders are not mapped or not yet received, the last received date will show not yet received.
Launch date / week / month / quarter
The date/week/month a product was launched in any given store or online. For more info on how the launch date is calculated, please check out this article.
Last 4-week rate of sale | Last 4 WK ROS
Average sales units after returns over the last 4 completed calendar weeks since launch.
Note: If the product has been active for less than 4 weeks, it defaults to to-date sales units after returns since launch / the number of weeks active.
Last x week rate of sale | Last x WK ROS
Average sales units after returns over the last X completed weeks since launch.
Calculation:
Sales units after returns in the last X weeks since launch / X completed weeks.
Note: X is a customizable variable set by each customer. If the product has been active for fewer than X weeks, it defaults to total sales units after returns since launch / weeks active.
Last x week average sell through% % | Last x Week Rating
This shows the product's average sell-through within the last x number of weeks.
The X week number is customisable for each individual business.
M
Markdown $ after returns | Markdown $ AR
Markdowns are normally permanent reduction in the sell price. Markdown after returns shows the value difference between the RRP and the Sell Price (ex tax).
Calculation: ((RRP ex tax)-(sell price ex tax)) x Markdown Sales Units After Returns
Read more about this metric and how Style Arcade classifies a markdown here
Markdown % | MD % - Available on Product Page ONLY
This is the difference between your RRP and the current selling price.
Calculation: 1 - (Selling Price / RRP) all ex tax
Markdown sales units before or after returns | Markdown Sales U BR or AR
Sales units before or after returns of the product when the selling price is < RRP
Note: We are working hard to roll out this metric to all customers. Our brand success representative will be in touch as soon as this is available.
Markdown sales units after returns (all time) | Sales U AR MD (all time)
Markdown sales units for the product's lifetime (after returns)
N
Net conversion rate % | CR% (N)
Sales Units After Returns / Page views
Note: This metric is currently only available with Google Analytics 4 integration.
Next receive date
Date of the next arriving purchase order
Next receive unit
Purchase units of the next arriving purchase order
Next receive @ Cost
The cost value of the next arriving purchase order.
Calculation: cost price x purchase units of the next receive order.
Next receive @ RRP
The RRP value of the next arriving purchase order.
Calculation: RRP x purchase units of the next receive order.
Note: "Next receive" refers to the closest future purchase order information of unreceived purchase orders (ignoring unreceived units from a past date)
P
Page views
The number of times a page has been viewed on a website
Note: This metric is currently only available with Google Analytics 4 integration.
Price status
Price Status of the product as at the end of the date range that you selected.
🟢 Full Price = Product is at full price or RRP, this also includes discounts or promo
🔴 Markdown = Product has a red pen markdown
🌑 Unknown = When the product's selling price is at 0 or unavailable to determine at that point in time
Product list clicks
The number of times the users clicked the product when it appeared in the product list
Note: This metric is currently only available with Google Analytics 4 integration.
Product count
Fashion Analytics - Count of products that made sales or held stock, or purchase orders throughout the date range selected
Range Plan - Count of unique product codes in the selected delivery date
Purchase order received @ cost | PO received @ cost
Purchase order at cost value. Calculated by Purchase Order Received Unit x Cost Price
Purchase order received @ RRP | PO received @ RRP
Purchase order at retail value. Calculated by Purchase Order Received Unit x RRP (ex tax)
Purchase order received Units | PO Received U
This metric shows the sum of received units that have been delivered within the filtered date range.
Purchase order units received (all time) | All time PO received U
Purchase order units received for the product's lifetime
R
Rate of sale before returns | ROS BR
When looking at all time:
Sales Units Before Returns (at week) since launched / weeks active
With date range applied:
Sales Units Before Returns (at week) since launched / weeks applied in date range
If the product has been active for fewer than the selected date range, the calculation defaults to sales units before returns since launch / weeks active.
Rate of sale after returns | ROS AR
When looking at all time:
Sales Units After Returns (at week) since launched / weeks active
With date range applied:
Sales Units After Returns (at week) since launched / weeks applied in date range
If the product has been active for fewer than the selected date range, the calculation defaults to sales units after returns since launch / weeks active.
Returned units | Returns U
Returns units attributed to the week they are returned/processed
Return rate % | RR%
The percentage of the returned units / Sales units before returns
Recommended retail price | RRP
The original sell price of a product, also known as the list price, MSRP or SRP. This may include tax. Please refer to this article to view tax rates for each currency.
S
Sales $ after returns | Sales $ AR
Sales $'s after returns and discounts
Sales $ before returns | Sales $ BR
Sales $'s before returns and after discounts
Sales $ before returns inc. tax | Sales $ BR inc. tax
Calculated by taking Sales $ before returns x Tax rate
Sales $ before returns (all time) | Sales $ BR (all time)
Sales $ for the products lifetime (before returns and after discounts)
Sales $ after returns inc. tax | Sales $ AR inc. tax
Calculated by taking Sales $ after returns x Tax rate.
Sales $ after returns (all time) | Sales $ AR (all time)
Sales $ for the products lifetime (after returns)
Sales units before returns | Sales U BR
The gross sold units before returns.
Sales units after returns | Sales U AR
The net sales units, calculated by taking Sales Units Before Returns - Returned Units
Sales units after returns (all time) | Sales U AR (all time)
Sales units for the products lifetime (after returns)
Calculated by taking Sales Units Before Returns - Returned (all time)
Sales units after returns last week | Sales U AR LW
This metric shows the number of units sold after returns for the week preceding the selected date range. This metric dynamically adjusts based on the user's chosen date range.
If you selected a single week, then it shows the sales units after returns of the week before the selected week
If you selected multiple weeks, then it shows the sales units after returns the of the week before the ending week.
When looking at all time, it shows the sales units after returns of the week before the current week
Example:
Single Week Range: August 1-7, 2024
Sales Units Last Week: The number of units sold from July 25-31, 2024.
Multiple Dates Range: July 29 - August 27
Sales Units Last Week: The number of units sold from August 14 - 20, 2024 (one week before the ending week)
Sales $ after returns last week | Sales $ AR LW
This metric shows the sold after returns $ for the week preceding the selected date range. This metric dynamically adjusts based on the user's chosen date range.
If you selected a single week, then it shows the sales $ after returns of the week before the selected week
If you selected multiple weeks, then it shows the sales $ after returns the of the week before the ending week.
When looking at all time, it shows the sales $ after returns of the week before the current week
Example:
Single Week Range: August 1-7, 2024
Sales $ Last Week: Sales $ after returns from July 25-31, 2024.
Multiple Dates Range: July 29 - August 27
Sales $ Last Week: Sales $ after returns from August 14 - 20, 2024
(one week before the ending week)
Sales units after returns this week | Sales U AR TW
If you selected a single week, then it shows the sales units after returns of the selected week
If you selected multiple weeks, then it shows the sales units after returns of the ending week in the selected weeks
When looking at all time, it shows the sales units after returns of the current week
Sales units after returns this week -2 | Sales U AR TW -2
If you selected a single week, then it shows the sales units after returns 2 weeks before the selected week
If you selected multiple weeks, then it shows the sales units after returns 2 weeks before the ending week of the selected weeks
When looking at all time, it shows the sales units after returns 2 weeks before the current week
Sales units after returns this week -3 | Sales U AR TW -3
If you selected a single week, then it shows the sales units after returns 3 weeks before the selected week
If you selected multiple weeks, then it shows the sales units after returns 3 weeks before the ending week of the selected weeks
When looking at all time, it shows the sales units after returns 3 weeks before the current week
Sell price
The selling price of the product at the end of the selected week(s)
Size availability % | Size A(S)%
The count of SKU's that are left vs. the count of SKU's that were bought
Example:
You originally had stock for all 4 sizes, and now you only have 2 sizes in stock. Size availability% = 2/4 which equals to 50%.
Spot cover
Shows how many more weeks the current stock will last, based on sales units after returns.
Calculation: Stock Units / Sales Units After Returns
When looking at a partial week (incomplete week):
Calculation: Current Stock Units / Last Completed Week's Sales Units After Returns
If the sales unit after returns of the last closing week is zero or negative, then the spot cover will reflect the current stock units
If the current week is the product's first active week & is an incomplete week, then spot cover will reflect the current stock units
When looking at multiple periods:
Calculation: Closing Stock units/ Closing Week's Sales Units After Returns
Sell through % | ST %
Sell through % of the product in the selected date range.
Calculation: Sales Units After Returns (Sales U AR) /Available to Sell (ATS)
Sell Through % (to date) | ST % (to date)
Sell through % of the product since its launch to the end of the filtered date range.
Calculation: Sales Units After Returns (Sales U AR) (since launch to end of filtered date range) / Available to Sell (ATS) (since launch to end of filtered date range)
Sell through % (all time) | ST % (all time)
Sell-through % of the product since its launch to today's date.
Calculation: Sales Units After Returns (Sales U AR) (all time) /Available to Sell (ATS) (all time)
Sell through velocity | ST Velocity - Available on Product Page ONLY
Average Weekly Sell Through of the product in the first or last X weeks (customer dependent)
Stock markdown %
Difference between stock @ RRP vs. Stock @ sell price
Stock inits | Stock U
Stock on hand units or closing stock units (as at end of week)
Stock @ Cost
Stock value @ cost price, pricing as at end of week
Stock @ Sell Price
Stock value @ sell price (ex tax), pricing as at end of week
Stock @ RRP | Stock @ RRP
Stock value @ RPP (ex tax), pricing as at end of week
T
To date sales units after returns
Total sold units after returns to date.
Total markdown & discounts after returns $ | Total MD & Discounts AR $ - Available on Rollups ONLY
The difference between your full price sales revenue (sales units after returns X RRP ex tax) vs. your actual sales revenue (sales after returns).
This metrics includes both markdowns & discounts.
Total markdown & discounts after returns % | Total MD & Discount AR %
Calculation: 1 - [Sales Revenue / (Sales U AR x RRP (ex tax))]. This metric is time-sliceable.
Total products live
The count of products that have launched that have the following data in the filtered date range: stock units, sales units, future purchase order units, purchase order received units.
Note: Total Live Styles should always equal or be lower than Product Count (this metric may include products that are not yet launched).
To date sell through % | To Date ST%
The to-date sell-through % since the product went live.
Calculation: total sales units after returns / available to sell.
Transferred units | Transferred U
The units that were transferred out to another store/warehouse
Note: This metric is currently available to selected system integrations only.
Transferred @ Cost | Transferred @ Cost
Transferred units @ cost value. Calculated by future transfers x cost price
Transferred @ RRP | Transferred @ RRP
Transferred units @ cost value. Calculated by future transfers x cost price
True rate of sale before returns | TROS BR
Rate of sale when in stock before returns (at week)
Calculation: sales units before returns / number of week(s) the size was in stock at a weekly level.
Refer to this article for more details & examples.
True rate of sale after returns | TROS AR
Rate of sale when in stock after returns (at week)
Calculation: sales units after returns / number of week(s) the size was in stock at a weekly level.
Refer to this article for more details & examples.
True rate of sale store average | TROS Avg
Rate of sale when in stock after returns at a store average (at week)
Calculation: true rate of sale before returns / number of stores that had stock within a week within the selected date range.
V
Variance %
All variance % metrics are a comparison of this year vs last year. E.g. Sales Units After Returns Variance% = Sales Units After Returns / Sales Units After Returns Last Year - 1
W
Weighted size availability | Size A(W)%
The sum of the Bought %'s of only those sizes that are left in stock.
Example:
You still have stock for size M & L of which you originally bought 30% each. Your weighted size availability is then = 60%
Weeks active | Wks Active
How many weeks a product was in stock and able to make sales after the launch date.
This also takes into account if a date range filter is applied.
Weeks age | Wks Age
How many weeks has the product been in the business since its 1st launch date.
Not affected by time filters.
🔎 FAQs
What's the difference between the Product Count & Total Live Styles metric?
What's the difference between the Product Count & Total Live Styles metric?
Product Count will count any product that has any of the following data in the filtered date range, regardless of the launch status:
Stock units
Sales units
Purchase order received units
Future purchase order units
Total Live Styles will only count the products that are launched.
I can't find the metric I want. How do I request one?
I can't find the metric I want. How do I request one?
Got a metric that you can't find on Style Arcade? Please reach out to us via the in-app chat to share your request. Each request is reviewed by our product team and considered based on how it fits with our roadmap and resources. While we can’t guarantee every idea will be developed, your feedback helps us shape future improvements..
Alternatively, you can also use the custom calculation feature in Rollups to create a cus tom metric and use it for reporting.
Trying to understand something that's not defined here? Message us in the chat — and we can add it to the list! 😉