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๐Ÿ“– Metric Definitions

Definitions of the terms & metrics youโ€™ll commonly see when you use Style Arcade.

Updated this week

To search for a metric, use the Table of Contents dropdown above. ๐Ÿ‘†
(If you are on our Help Center, click the titles on the right ๐Ÿ‘‰)

You now have access to the metrics of your dreams all in one place: sell through, cover, return rate, size availability, conventions, future orders, profit as well as all of your product attributes.

A

Available To Sell | ATS

Closing Stock Units + Sales Units After Returns, which is how you would calculate Opening Stock on Hand (OSOH) manually, however, ATS and OSOH have few differences.

For example:

ATS differs from OSOH in the following ways:

  • ATS includes inventory that was DELIVERED during the period (OSOH does not)

  • ATS excludes inventory that was returned or transferred out during the period (whereas this WILL show up in OSOH)

If there are no transfers or Intake ATS will equal OSOH

Available To Sell @ Retail

Available to Sell Units x RRP

Average 4-Week Cover | Avg 4wk Cover

Current Week's Stock Units / Average Sales Units (after returns) of the last 4 weeks

Average Selling Price | ASP

Sales revenue before returns ex-tax, divided by sales units before returns

Average Stock Units | Average Stock U

Based on the average weekly closing stock over the time period you have selected.

Calculated by taking the Sum of Closing Stock U / Number of weeks in the selected timeframe

Average Stock @ Cost | Average SOH @ Cost

Calculated by taking Average Stock on Hand x Cost Price

C

Cost of Goods Sold | COGS

Mapped directly from the source system, or calculated by taking cost price x sales units after returns or before returns

Click Through Rate % | CTR%

Product List Clicks / Impressions

Note: This metric is only available with Google Analytics 4 integrations

D

Discount After Returns | Discount AR

The value of the difference between the RRP or sell price (if the product is marked down) and the sales revenue generated from the order.
Calculation = Total markdown $ - Markdown after returns $


Read more about this metric and how Style Arcade classify a discount here

Note: This metric is only available for selected system integrations. If you would like to have this metric added to your app, please enquire via the support chat for further assistance.

F

First 4-week Rate of Sales | 1st 4W ROS

Average units sold in the first 4 weeks of Sales (after returns)

First Margin | FM % - Available on Product Page ONLY

Calculated by subtracting cost price from RRP, divided by RRP. Tax is accounted for where applicable.

For example, ((RRP/1.1) - Cost Price)/(RRP/1.1)

First Size Broken | 1st Size Broken - Available on Product Page ONLY

Shows the size that sold out first

First Week a Size Broke | 1st Week A Size Broke - Available on Product Page ONLY

Shows the week that the first size went out of stock

First x Week average sell through % | First x week rating

The week number is subjected to individual businesses, this shows the product's average sell through within the first x number of weeks of since launched

Full Price Sell Through % | FP ST %

Sales Units After Returns Full Price/ ATS (Available to sell)

Full Price Sales Units

Sales units before or after returns when the productโ€™s price within a sales order is = RRP

Note: We are working hard to roll out this metric to all customers. Our brand success representative will be in touch as soon as this is available.

Future Orders

This metric shows the sum of all units that are currently on order, to be delivered at a future date for a product

Note: If you have a date range filter on, it might prevent some future orders from showing. We recommend reviewing future orders with your date range removed or in the product detail page.

Future Transfer

The in transit units that have not yet arrived at the intended store/warehouse

Style Arcade determines whether units as in transit or received by reading the due date of the movement

Note: This metric is only available to selected system integrations

G

GMROI

Used to analyse the profitability of inventory purchases. The calculation measures the cost of the average inventory compared to the gross margin you receive from selling it.


Calculated by taking Gross Profit After Returns / Average Stock @ Cost

Gross Conversion Rate % | CR% (G)

Sales units before returns/ Page views

Note: This metric is only available with Google Analytics 4 integrations

Gross Profit Before Return $ | GP BR

Calculated by taking Sales $ Before Returns - Cost of Goods Sold Before Returns

Gross Profit After Return $ | GP AR

Calculated by taking Sales $ After Returns - Cost of Goods Sold After Returns

Gross Profit % Before Returns

Calculated by taking a percentage of Gross Profit Before Returns $ / Sales Before Returns $

Gross Profit % After Returns

Calculated by taking a percentage of Gross Profit After Returns $ / Sales After Returns $

I

Impressions

The number of times the user sees either a product image or thumbnail

Intake Margin

The margin you get when you sell the product at full price without any discount

L

Last Received Date / Week / Month

The date/week/month on which you last received stock in the selected store/location in the selected time period

Launch Date / Week / Month

The date/week/month a product was launched in any given store or online. For more info on how the launch date is calculated please check out this article

Last 4-Week Rate of Sales | Last 4W ROS

Average units sold in the last 4 weeks of Sales (after returns)

Last x Week Average Sell Through % | Last x Week Rating

The week number is subjected to individual businesses, this shows the product's average sell through within the last x number of weeks

M

Markdown After Returns | MD AR

Markdowns are normally permanent reduction in the sell price. Markdown after returns shows the value difference between the RRP and the Sell Price (ex tax).
Calculation = ((RRP ex tax)-(sell price ex tax)) x Markdown Sales Units After Returns

Read more about this metric and how Style Arcade classifies a markdown here

Markdown % | MD % - Available on Product Page ONLY

This is the difference between your RRP and the current selling price.

Calculation = 1 - (Selling Price / RRP) all ex tax

Markdown Sales Units Before or After Returns | Markdown Sales U BR or AR

Sales units before or after returns of the product when the selling price is < RRP

Note: We are working hard to roll out this metric to all customers. Our brand success representative will be in touch as soon as this is available.

N

Net Conversion Rate % | CR% (N)

Sales Units After Returns / Page views

Note: This metric is currently only available with Google Analytics 4 integration.

P

Page Views

The number of times a page has been viewed on a website

Note: This metric is currently only available with Google Analytics 4 integration.

Price Status

Price Status of the product at the end of the period that you selected
โ€‹Full Price = Selling at full price or at RRP, this also includes discounts or promo
โ€‹Markdown = Item has a red pen discount applied
โ€‹Unknown = When the sell price is at 0 or unavailable to determine


Product List Clicks

The number of times the users clicked the product when it appeared in the product list

Note: This metric is currently only available with Google Analytics 4 integration.

Product Count

Fashion Analytics - Count of products that made sales or held stock based on the date selected

Range Plan - Count of unique product codes in the selected delivery date

Purchase Order @ Cost Price

Purchase order at cost value. Calculated by Purchase Order Received Unit x Cost Price

Purchase Order @ Retail

Purchase order at retail value. Calculated by Purchase Order Received Unit x RRP (ex tax)

R

Rate of Sale Before Returns | ROS BR

Sales Units Before Returns SINCE LAUNCHED / Number of weeks SINCE LAUNCHED

Rate of Sale After Returns | ROS AR

Sales Units After Returns SINCE LAUNCHED / Number of weeks SINCE LAUNCHED

Returned Units | Returns

Returns units attributed to the week they are returned/processed

Return Rate % | RR%

The percentage of the returned units / sales units before returns


Recommended Retail Price | RRP

The original sell price of a product, also known as List Pirce, MSRP or SRP. This may include tax. Please refer this article to view tax rates for each currency.

S

Sales After Returns | Sales AR

Sales $'s after returns and discounts

Sales Before Returns | Sales BR

Sales $'s before returns and after discounts

Sales Units After Returns | Sales U AR

The net sales units, calculated by taking Sales Units Before Returns - Returned Units

Sales Units Before Returns | Sales U BR

The gross sold units

Sales Units This Week | Sls U TW

  • If you selected a single week, then it shows the sales units after returns of the selected week

  • If you selected multiple weeks, then it shows the sales units after returns of the ending week in the selected weeks

  • If you have cleared the date range filter (looking at all time), then it shows the sales units after returns of the current week

Sales Units This Week - 2 | Sales U - 2

  • If you selected a single week, then it shows the sales units after returns 2 weeks before the selected week

  • If you selected multiple weeks, then it shows the sales units after returns 2 weeks before the ending week of the selected weeks

  • If you have cleared the date range filter (looking at all time), then it shows the sales units after returns 2 weeks before the current week

Sales Units This Week - 3 | Sales U - 3

  • If you selected a single week, then it shows the sales units after returns 3 weeks before the selected week

  • If you selected multiple weeks, then it shows the sales units after returns 3 weeks before the ending week of the selected weeks

  • If you have cleared the date range filter (looking at all time), then it shows the sales units after returns 3 weeks before the current week

Sell Price

The selling price of the product at the end of the selected week(s)

Size Availability % | SizeA(S)%

The count of SKU's that are left vs. the count of SKU's that were bought

Example:

You originally had stock for all 4 sizes, and now you only have 2 sizes in stock. Size availability % is then = 50%.

Spot Cover

Shows how many more weeks the current stock will last based on the last full week's sales.

  • When you are looking at a partial week (incomplete week), calculation = current stock units / last full week's sales units

    • If the sales unit after returns of the last full week is zero or negative then it will reflect the actual stock units of the current week

    • If the current week is the product's first active week then it will show actual stock units

  • When you are looking at full weeks of sales, calculation = closing stock units/ sales units after returns of the selected period

Sell Through % | ST %

Sales Units After Returns (Sales U AR)/Available to Sell (ATS) of the selected period


Sell Through Velocity | ST Velocity - Available on Product Page ONLY

Average Weekly Sell Through of the product in the first or last X weeks (customer dependent)

Stock Units | Stock U

Stock on hand units or closing stock units (when looking at historical weeks)

Stock @ Cost

Stock at cost price value at the end of the selected week. Calculated by Cost price x Stock Units

Stock @ Sell Price

Stock value at sell price ex tax. Calculated by Sell Price (ex tax rounded) x Stock Units

Stock @ Retail

Stock value at original retail ex tax. Calculated by Stock units x RRP (ex tax)

T

To Date Sales Units After Returns

Total sold units after returns to date (all time).

Total Markdown | Total MD - Available on Rollups ONLY

The difference between your full price sales revenue (sales units after returns X RRP ex tax) vs. your actual sales revenue (sales after returns).

This metrics includes both markdowns & discounts.

Total Markdown % | Total MD %

Calculation is 1 - [Sales Revenue / (Sales U AR x RRP (ex tax))]. This metric is time-sliceable.

Total Products Live

The count of products that are live and and does not include products that haven't launched yet. Meaning the Total Live Styles should always equal or be lower than Product Count.

Total Sell Through % | Total ST%

The to-date sell-through % since the product's gone live.

Transferred Units | Transferred U

The units that were transferred from another store/warehouse

Note: This metric is currently available to selected system integrations only.

True Rate of Sale | TROS

Showing what you could have sold if you were always in stock of all sizes.

Calculated using sales units before or after returns of the selected timeframe / number of weeks the sizes were in stock. Read more in this article for details & example

V

Variance %

All variance % metrics are a comparison of this year vs last year.

E.g. Sales Units After Returns Variance % = Sales Units After Returns / Sales Units After Returns - 1

W

Weighted Size Availability | SizeA(W)%

The sum of the Bought %'s of only those sizes that are left in stock.

Example:

You still have stock for size M & L of which you originally bought 30% each. Your weighted size availability is then = 60%

Weeks Active | Wks Active - Available on Product Page ONLY

How many weeks a product was in stock and able to make sales after the launch date

If a product sells out and comes back into stock it will calculate from the original launch date. This also takes into account if a time filter is applied

Weeks Age | Wks Age - Available on Product Page ONLY

How many weeks has the product been in the business since its 1st date of launch

Not affected by time filters


Trying to understand something that's not defined here? Message us in the chat โ€” and we can add it to the list! ๐Ÿ˜‰

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