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๐Ÿ”—Why is my merged channel not an exact sum of it's children channels?
๐Ÿ”—Why is my merged channel not an exact sum of it's children channels?

This is often caused by filters affecting different channels differently

Michaela Wessels | STYLE ARCADE avatar
Written by Michaela Wessels | STYLE ARCADE
Updated over a week ago

Some metrics will change depending on the channel, the merged channel then needs to pick one of these metrics which can lead them to not be perfectly in sync for a given filter

  • A good example of this is the Launch filter. Each channel can have it's own launch date and the merged channel will pick the earliest of this dates

  • If you have multiple currencies the merged channel will have a conversion rate applied to one or more of the channels prior to adding the revenue

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