The way that the Most Disappointed Customers Flashcard is worked out is:

ReturnRate% x Bought Quantity = Projected Returns

(sorted by Returned Units most to Least)

This is with the thinking that if the product continues to to be returned at the same rate it currently has been tracking, your projected returns will be this return rate % applied to all the units that have been bought.

One thing to note (and not freak out over!) is if you have a Return Rate of 100%, take into account how many units this actually relates to.  As the default for this card is to look at products launched in last 8 weeks, so you may have only sold 1 unit and if that same unit had been returned = 100% return rate.

Did this answer your question?